WEEKEND TO END BREAST CANCER 2009 Toronto, Vancouver, Edmonton, Calgary, Ottawa, Montreal

MAKE A DIFFERENCE! FIND EVENTS, PEOPLE AND ORGANIZATIONS IN YOUR COMMUNITY Atlantic Canada  Ontario & Quebec Prairies  Alberta & British Columbia Northern Canada More on the Weekend to End Breast Cancer By using the slogan, Breast Cancer is Hard. Walking Isn't prominantly on their website, in their media releases and on other important literature, organizers of the Weekend to End Breast Cancer are promoting a phrase that can be very disheartening to people with walking disabilities.   Home Why should you care? My Story More about the Weekend to End Breast Cancer Other Stories   Updated August 2009   More about the Weekend to End Breast Cancer TURN OFF YOUR POP-UP BLOCKER TO VIEW LINKS

This website is dedicated to everyone affected by spinal cord injury or disease, and to those who know what "walking is hard" really means.

Breast Cancer is Hard, Walking Isn't. Weekend to End Breast Cancer Slogan Misses the Mark If you are participating in the Weekend to End Breast Cancer, at first, you may take offense to criticism about the event. If you have, please know that the WALKING IS HARD campaign is meant to draw attention to the inappropriateness of the slogan, and the insensitivity of those who created and approved its use. It is not meant to take away from the positive things you are doing for the cause. In fact, you might find here that there are other ways you can give, learn and honour those affected by breast cancer.   Breast Cancer is Hard, Walking Isn't.   How is the slogan being used?   As seen in the media releases for the Weekend to End Breast Cancer, even doctors have been ill-advised, as they are quoted using the phrase for publicity purposes.   "Breast Cancer is Hard. Walking Isn't" is an irresponsible statement, particularly when used by medical professionals.   MEDIA RELEASES (click image to enlarge)   Dr. Sam Aparicio says, "The fact is that breast cancer is hard, walking isn't"     Dr. John Mackey says, "The fact is that breast cancer is hard, walking isn't"     An organization that is exists for the benefit of medical advancement should feel some responsibility to be more sensitive and smarter about the messages they're sending to the media and the public.   From a marketer's point of view, wouldn't it make sense to be more inclusive? Yes, it's obvious that they're targeting people who can walk, but what about people who sponsor the walkers?   ADVERTISING     PROMOTIONAL PRODUCTS   The WALKING IS HARD campaign is meant to have a positive impact in the following ways;   To get people thinking in a more inclusive way, to help prevent exclusion of people with walking disabilities.   Introduce people to different breast cancer support organizations, and encourage support for them.       Please browse the website to find many fun, easy and interesting ways you can support and learn about people with walking disabilities.   Spinal cord injury affects over 41,000 Canadians. 1,100 new injuries occur each year. (source Rick Hansen Foundation. Learn more facts) Weekend to End Breast Cancer Website Banner  Some of the media coverage ... CTV Calgary    CHUM FM    CTV Montreal